Boss 新闻

图片故事： 11 个品牌全力迎接农历新年

龙年即将来临，全球的奢侈品牌和高端品牌都以农历新年独家系列来吸引目标潜在消费者，同时推出抢夺眼球的宣传活动，每个活动都旨在体现大时大节的深厚历史传统。在2月10日农历新年到来之际，FashionUnited为您总结了一些今年最值得关注的活动和系列。 Barbour Barbour Lunar New Year collection. Credits: Barbour. Boss Boss Lunar New Year campaign in collaboration with Feng Tang. Credits: Boss. Boss Lunar New Year campaign in collaboration with Feng Tang. Credits: Boss....

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Boss迪拜沙漠宣传攻势迎来一众网红

Hugo Boss集团旗下的德国品牌Boss在其最新系列的揭幕活动中魅力全力开动，在迪拜的沙漠中举办了星光熠熠的宣传活动。在迪拜沙漠保护区的一个私人营地里，该品牌通过电影向来宾展示其“即看即买”的系列，在派对氛围中，加插消防表演和品牌热气球。 2022年春夏系列是Boss在今年早些时候进行品牌全面更新后发布的第一个系列，新系列为品牌展示了一“动态的新设计方向”，采用了Boss新的标志性色彩方案，将黑、白和骆驼色用于休闲运动服之上。新系列已经于网店和全球的Boss实体店上市。活动的许多与会者也出演了这部电影，包括社交媒体明星Khaby Lame、歌手Teyana Taylor、模特Precious Lee和英国演员Lucien Laviscount。在众多世界知名的运动员和艺人中...

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Video: Joseph Schooling wears The Washable Suit

Your ritual, your lifestyle, your rules: swimmer and Olympic gold medalist Joseph Schooling wears the new Washable Suit by Boss. Source: Boss, YouTube.

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Video: Highlights of the store reopening event in Singapore at Marina Bay Sands

Watch the highlights of our fashion show and BOSS Store reopening celebration in Singapore at Marina Bay Sands, attended by actors Chris Hemsworth and Sebastian Stan, and swimmer Joseph Schooling. Source: Boss, YouTube.

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Video: Backstage at the FW18 Fashion Show in Singapore

All the action from backstage as we celebrated the reopening of our BOSS Store at Marina Bay Sands, Singapore, with an exclusive Fall/Winter 2018 fashion show. Source: Boss, YouTube.

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Video: Responsible design - new sneakers made with Piñatex

Innovation by design: introducing new Boss Menswear sneakers with uppers crafted from Piñatex, a sustainable alternative to leather made from pineapple leaf fibers. Source: Boss, YouTube.