Job Summary

We are seeking a detail-oriented and proactive Tmall E-commerce store business operations specialist II to support the daily operations of our Tmall Jordan flagship store. This role is ideal for candidates passionate about e-commerce, digital marketing, and consumer experience. This role will collaborate with cross-functional teams to optimize product journey, elevate consumer experience, enhance store performance, and drive sales growth on Tmall.

Key Responsibilities

1. Store Operations Support

- Assist in managing day-to-day operations of the Tmall store, including product on shelf, pricing updates, and inventory synchronization.

- Ensure accurate product presence (site merchandising, CDP/PDP, keywords) to maximize visibility and conversions.

- Monitor store performance metrics (traffic, conversion rates, sales), generate reports and propose actions.

2. Campaign & Promotion Execution

- Support the planning and execution of Tmall marketing campaigns (e.g., Double 11, 618 and other key moments).

- Coordinate with merch/ marketing / planning teams to confirm promotion mechanism and coupons to maximize the campaign opportunity.

3. Data Analysis & Reporting

- Track and analyze sales data, competitor activities, and market trends using Tmall’s backend tools.

- Provide actionable insights to optimize product ST / store journey and marketing strategies.

4. Cross-Functional Collaboration

- Partner with Jordan Marketing team to confirm the store P1 story to dial up the whole journey of campaign.

- Work with logistics /supply chain teams to ensure smooth order fulfillment.

- Assist in coordinating with UXUI team for store journey creation both for 365 and moments.

- Work with the consumer service (CS) team to resolve order issues, returns, and consumer inquiries promptly.

- Analyze consumer feedback to identify trends and suggest improvements.

5. Compliance & Platform Updates

- Stay updated on Tmall’s policies, algorithm changes, and best practices to ensure compliance.

Requirements

- Education:

Bachelor’s degree in Marketing, E-commerce, Business Administration, or related field.

- Experience:

3–5 years of experience in e-commerce operations (fresh graduates with relevant internships are welcome).
Familiarity with Tmall/Taobao or other Chinese e-commerce platforms is a strong plus.

- Skills:

Proficiency in Microsoft Office (Excel for data analysis is must have).
Strong organizational skills and attention to detail.
Fluent in English and Mandarin (written and spoken).
Mindset: Adaptable, data-driven, and passionate about e-commerce.

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