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Filippa K以天猫商城进入中国市场

瑞典时尚品牌Filippa K已经在阿里巴巴集团旗下的天猫商城上线，进入中国市场，继续推动其国际增长战略。该品牌的天猫旗舰店推出了2022年秋冬新品以及女装、男装、运动装和家居服等核心系列，并将添加创意总监Liisa Kessler为Filippa K设计的首个2023年春夏预售系列，该系列将于11月开始发售。 Filippa K的首席执行官Rikard Frost在一份声明中评论了天猫的推出。"斯堪的纳维亚客户多年来一直喜欢Filippa K，所以我很高兴今年将该品牌引入中国。该品牌在高端时尚领域有着独特的地位，提供了一个独特的斯堪的纳维亚设计视角，并扎根于可持续发展。我希望中国观众会像我们一样欣赏这种做法。" 阿里巴巴集团英国、美国和北欧时尚及奢侈品主管陈梅补充说："中国市场为斯...

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Video: Developing E-Commerce Talent in Africa

A new class of African eFounders drew inspiration from Alibaba Executive Chairman Jack Ma and UNCTAD Secretary-General Mukhisi Kituyi during an immersion training program in Hangzhou. Source: Alibaba Group, YouTube.

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Video: From Translator of 'Lolita' to Fashion Designer

See how the Chinese translator of Vladimir Nabokov’s most-famous novel leveraged Taobao’s iFashion platform to launch her own line of intimate apparel. Source: Alibaba Group, YouTube.

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Video: Inside Alibaba - How New Retail Is Changing Everything

From supermarkets to pop-up stores and beyond, Alibaba is using technology to seamlessly meld and streamline the online and offline shopping experiences. This is New Retail. Source: Alibaba Group, YouTube.

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Video: Alibaba's "New Retail" Explained

Online or offline: These cannot be the only options for consumers. See how Alibaba is transforming traditional retail with a complete digitization of commerce. Source: Alibaba Group, YouTube.