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Versace删除 Instagram，透露新社交媒体战略

意大利奢侈时尚品牌范思哲（Versace）将其拥有 2,900 万粉丝的社交媒体一扫而空，删除了 Instagram 账户上的所有帖子，成为继 Celine、巴黎世家Balenciaga 和 Bottega Veneta 之后，又一个在不同场合删除社交媒体历史记录的重大品牌。本月早些时候，范思哲在 Tapestry 以数十亿美元收购母公司 Capri Holdings 的交易中被出售。此举令人猜测，Versace可能即将发布公告或做出重大改变。据 WWD 报道，范思哲将公布新的社交媒体战略和发布方式，目前仍未清楚是否会采用新的形式。 "范思哲将在本周晚些时候重新推出 Instagram 频道，以杂志的形式发布 2023 秋冬系列广告，同时配合新一季系列在店内和网络上的发布，"范思哲...

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Video: What I Hate About 'Fashion Influencers'

While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Youtube, The Fashion Archive

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Video: Meet the Insta-Gramma Who Defies Ageism

Lyn Slater is not your average professor — she’s also an accidental icon. When the 65-year-old launched her fashion blog, her goal was to create a space where women of all ages could have an intelligent conversation about fashion. Now, her Instagram account has over 600,000 followers. Source: New Yorker Magazine, YouTube.