龙年即将来临，全球的奢侈品牌和高端品牌都以农历新年独家系列来吸引目标潜在消费者，同时推出抢夺眼球的宣传活动，每个活动都旨在体现大时大节的深厚历史传统。在2月10日农历新年到来之际，FashionUnited为您总结了一些今年最值得关注的活动和系列。
Barbour
Barbour Lunar New Year collection. Credits: Barbour.
Boss
Boss Lunar New Year campaign in collaboration with Feng
Tang. Credits: Boss.
Boss Lunar New Year campaign in collaboration with Feng
Tang. Credits: Boss. Burberry
Burberry Lunar New Year campaign. Credits: Burberry.
Burberry Lunar New Year campaign. Credits: Burberry.
MCM x Bape
MCM x Bape, Lunar New Year collection Credits:
MCM
MCM x Bape, Lunar New Year collection Credits:
MCM
Tommy Hilfiger x Clot
Tommy Hilfiger x Clot, Lunar New Year campaign imagery.
Credits: Tommy Hilfiger.
Self-portrait Lunar New Year campaign. Credits:
Self-portrait/Leslie Zhang.
Self-portrait
Self-portrait Lunar New Year campaign. Credits:
Self-portrait/Leslie Zhang.
Fendi x Pokémon x Fragment
Fendi x Frgmt x Pokémon collection Credits:
Fendi
Fendi x Frgmt x Pokémon collection Credits:
Fendi
Miu Miu
Miu Miu's Upcycled denim campaign for Lunar New Year.
Credits: Miu Miu/Jet Swan.
Miu Miu's Upcycled denim campaign for Lunar New Year.
Credits: Miu Miu/Jet Swan.
Prada
Prada Lunar New Year campaign. Credits: Prada.
Prada Lunar New Year campaign. Credits: Prada.
Mulberry
Mulberry x Mira Mikati - Lunar New Year collection
Credits: Mulberry
Mulberry x Mira Mikati - Lunar New Year collection
Credits: Mulberry
Valentino
Yang Zi in Valentino's Lunar New Year campaign. Credits:
Valentino.
Yang Yang in Valentino's Lunar New Year campaign.
Credits: Valentino.