Video: 'Water Aware' denim by Volcom

Volcom, a modern lifestyle brand that embodies the creative spirit of youth culture, today announced the worldwide launch of “Water Aware” a denim collection for men’s, women’s and kids. A significant milestone in Volcom's journey to sustainability, Water Aware features a reformulated, water-saving wash and finishing process in the production of denim resulting in an average savings of 13 liters of water per jean.

Read more on Volcom's new sustainable collection here >>

Source: Volcom, YouTube.