Armani 新闻

Video: Giorgio Armani SS20 Menswear show

Giorgio Armani Spring Summer 2020 Menswear fashion show in Milano, Italy. Source: Kendam, YouTube.

Video: Giorgio Armani Cruise 2020 in Tokyo

Giorgio Armani Cruise 2020 fashion show at the Tokyo National Museum Hyokeikan, in Tokyo, Japan on May 24, 2019. Source: Kendam, YouTube.

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Video: Emporio Armani AW19 Men's Fashion Show

This collection is designed for this hybrid habitat, with its pragmatic and sporty imprint – yet it is urban at its core. Source: Armani, YouTube.

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Video: Giorgio Armani Privé FW 2018/2019 Haute Couture

Giorgio Armani Privé Haute Couture Fall Winter 2018/2019 by Giorgio Armani, Paris Fashion Week - Haute Couture. Source: FF Channel, YouTube.

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Video: Giorgio Armani - SS19 Men's collection

Giorgio Armani Spring Summer 2019 Menswear collection, Milan Fashion Week. Source: Armani, YouTube.

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Video: Emporio Armani FW18 MFW

Armani collection Fall Winter 2018/2019, February 2018, Milan Fashion Week. Source: Armani, YouTube

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Video: Emporio Armani FW18 MFW

Armani collection Fall Winter 2018/2019, February 2018, Milan Fashion Week. Source: Armani, YouTube

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Video: Giorgio Armani Privé SS18 Backstage

Giorgio Armani Privé Spring/Summer 2018 Haute Couture backstage video. Source: Armani, YouTube

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Video: Backstage Giorgio Armani F/W18 Men's

The atmosphere of the backstage at the Giorgio Armani Fall Winter 2018-19 Men's fashion show. Source: Armani, YouTube

Fashion

Adidas, Nike, Armani跻身中国市场顶尖品牌

服装与运动服饰品牌Adidas(阿迪达斯), Nike(耐克), Armani(阿玛尼)成为了中国前20最有影响力的国际品牌 – 分别列在第14,17与20位.但是他们成功的秘诀是什么呢?BBC(英国广播公司)聘请了国际品牌调查公司Millward Brown调查为什么这些品牌会在中国市场这么成功. “中国市场逐渐增长的中产阶级的数量是这些国际品牌在中国成功的关键.中国的消费者们目前正在寻找那些他们之前没有买过的奢侈产品,” Millward Brown Optimor市场调研公司的副总裁Oscar Yuan解释到. 中国消费者们越来越倾向购买国际商品的主要原因大概有两点: “第一点是信任.在过去的三年间,中国本土品牌的可信度受到了各种丑闻以及劣质产品横行的影响在消费者心中的可信度大...